Punchy positioning and communications
It’s not just your point of difference, it’s the difference it makes to people’s lives
Whether it’s communication development, repositioning, or developing a new positioning, the way you talk to your customers’ must capture what really matters to them – both in message and in tone.
Always keeping one eye on the future, we help you anticipate what is likely to change and evolve, future-proofing your positioning and communications.
Building their dream home
We assisted with a leading building material manufacturer’s global relaunch into Australia, targeting a consumer audience for the first time – and with a new creative communication direction.
B+B was tasked with selecting and optimising a winning communication platform to deliver the brand message in a relevant and engaging way that would also drive sales.
The optimised idea was recommended to go into cross-media production, resulting in an uplift of over 30% in brand preference within 12 months of launch.