We grow your business by making what you do of greater value to your customers

B+B is a multidisciplinary research-based consultancy

Our approach to unlocking greater customer value


Frame the business issue through a customer lens


Understand what really matters to your customers (and importantly, what doesn’t)


Identify what to do about it. Create a clear pathway that can be used across the business

We deliver a step-change in customer understanding, from thinking about your customers to thinking like your customers.

We call this Customer Intimacy

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Customer Intimacy delivers two competitive advantages

Clearer decision making

Seeing opportunities from a customer’s point of view enables you to reimagine and anticipate what they need next

Organisational alignment

Understanding your customers intimately gets everyone on the same page, galvanising action across the organisation

B+B has experience in nine practice areas

'Why-driven' shopper research

'Why-driven' shopper research

Shopper research is often all about the ‘what’ and the ‘how’, and misses the ‘why’

Innovation that delivers real customer value

Innovation that delivers real customer value

Recognising the right ‘type’ of innovation generates greater customer-driven value

CX: Beyond the customer journey

CX: Beyond the customer journey

The ‘journey map’ is just the start of creating a distinctive, ownable CX

Opportunity-driven U&As

Opportunity driven U&As

U&As designed to delivery greater commercial outcomes

Performance-based pack research

Performance-based pack research

Packaging that performs brilliantly at the shelf, not just in research

Actionable segmentation

Actionable segmentation

Adding the ‘so what’s and ‘what to do’s to consumer and demand space segmentation

Punchy positioning and comms

Punchy positioning and comms

It’s not just your point of difference, it’s the difference it makes to people’s lives

Activating your organisation's existing knowledge

Activating your organisation's existing knowledge

Why research what you already know?

Syndicated ‘big picture’ studies

Syndicated ‘big picture’ studies

Cost-effective contextual studies on culture, lifestyle, and key customer moments

Multi-disciplinary tools

Online, purpose-built qualitative research platform
‘Big’ qual – Concurrent multi-country cross-category qualitative research studies
QualieQuant – Advanced quantitative surveys with qualitative techniques integrated
In-the-moment research specialists (ethnographic, online and video)
Co-creation workshops for NPD/innovation
Classic qualitative research
Marketing sciences – behavioural science, design thinking, change management and beyond

Our client partners

Since 1997, we have worked with some of the world’s leading brands and local emerging organisations. Several of our clients have been with B+B for many of our 25+ years.

Industry Experience

If you can eat it, drink it, shop it, wear it, use it, or experience it, you have probably seen some of our work

Food &


Quick Service

White Goods &
Small Appliances

Personal Care
& Beauty


Retail &

Building &

Health &

Finance &

Childhood &
Aged Care

Health &

Our Testimonials

Talk to us today