Performance-based pack research
Packaging that performs brilliantly at the shelf, not just in research
To understand the effectiveness of a pack design, you need to know how it is used at the shelf for customers making a purchase decision.
Researching packs without this context is just a beauty competition.
Case Study
Pack success starts at the shelf
A food manufacturer in a high protein meal category was underperforming.
By identifying the category shelf codes, and using it to recommend a new pack design, communication approach, and a flavour strategy, they were able to revive the brand.
Sales doubled, and the brand became the most valuable in their portfolio within 12 months.