Performance-based pack research

Packaging that performs brilliantly at the shelf, not just in research

To understand the effectiveness of a pack design, you need to know how it is used at the shelf for customers making a purchase decision.

Researching packs without this context is just a beauty competition.

Case Study

Pack success starts at the shelf

A food manufacturer in a high protein meal category was underperforming.

By identifying the category shelf codes, and using it to recommend a new pack design, communication approach, and a flavour strategy, they were able to revive the brand.

Sales doubled, and the brand became the most valuable in their portfolio within 12 months.

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