Commercial success begins with a deep understanding of people, mixed with equal parts of experience and imagination
We deliver commercial success by answering 3 fundamental questions
What matters To People?
A deep understanding of what’s happening in people’s lives is the essential context in deciphering how your consumers relate to your category and brand.
Our understanding of psychology & behavioural economics, to sort observations & rationalisations from what really matters to people
What does this mean?
We then translate understanding into opportunity, by identifying the tension points (acknowledged or otherwise) between peoples needs & their current solutions.
Always searching for the most relevant point of difference for the business and brand.
What to do about it?
Proprietary tools & techniques
take us beyond ‘linear’ solutions, to develop truly imaginative business solutions
Developing the first generation of your strategy – whether that be the business model, new product idea, brand positioning, trade strategy, or the packaging brief.
For over 20 years, retail has always been at the heart of B&B. Click here to find out more
FMCG runs through our veins. Click here to find out more
PROPERTY & BUILDING
B&B have helped town planners have develop new town centres and suburbs. Click here to find out more
We are not ‘industry insiders’, indeed we actively try not to be. Click here to find out more
We know our drinks! Click here to find out more
WHITE GOODS & ELECTRICAL
Design focused research. Click here to find out more
Adding the ‘why?’ to shopper research. Click here to find out more
Aha! is Bread & Butters proprietary on line qual platform – there are lots of online qual options, but there is nothing like this!