Commercial success begins with a deep understanding of people, mixed with equal parts of experience and imagination

We deliver commercial success by answering 3 fundamental questions
What matters To People?
A deep understanding of what’s happening in people’s lives is the essential context in deciphering how your consumers relate to your category and brand.

Our understanding of psychology & behavioural economics, to sort observations & rationalisations from what really matters to people

What does this mean?
We then translate understanding into opportunity, by identifying the tension points (acknowledged or otherwise) between peoples needs & their current solutions.

Always searching for the most relevant point of difference for the business and brand.

What to do about it?
Proprietary tools & techniques
take us beyond ‘linear’ solutions, to develop truly imaginative business solutions

Developing the first generation of your strategy – whether that be the business model, new product idea, brand positioning, trade strategy, or the packaging brief.

Industry Experience

Aha! Online

Aha! is Bread & Butters proprietary on line qual platform  – there are lots of online qual options, but there is nothing like this!



Shopper Products


Level 3, 3 Young St,
Neutral Bay
NSW 2089


Phone: (61) 2 9963 4600