Bread + Butter as a united front to the public, our members, and to our industry, distinguishing us from our competitors.
This guide sets out how we present the Bread + Butter brand when working with visual and written elements. It provides exact advice on how to use the Bread + Butter logo and its related elements.
Adherence to this guide is a requirement for any use of the Bread + Butter brand and its related elements.
For any special requirements or questions, please contact Bread + Butter via email@example.com.
This brand guide is the property of and remains at all times the property of Bread & Butter Research & Planning Pty Ltd.
No parts of this brand guide may be duplicated, transmitted or used for any purpose without the prior explicit written permission of Bread & Butter Research & Planning Pty Ltd.
The name Bread + Butter is the property of Bread & Butter Research & Planning Pty Ltd, as are all of the elements shown in this guide that make up the Bread + Butter brand.
The Bread+Butter logo and branded imagery treatment both showcase a three-dimensional style which highlights the two Bs of our initials. Whilst the viewer may not at first perceive the second ‘B’, the effect is to create a moment of realisation and then appreciation. The elements of depth then speak to our customer insights and the way we are able to bring the customer to life for our clients.
The rotational version of the B, used sparingly, provides another brand element relating to our name: the so-called ‘loaf’, with the high points of the ‘B’ reflecting a risen loaf of bread rendered in a figurative three-dimensional form.
Overall, the impression is to invite the audience to look deeper, feel more connected to the B+B brand, and better understand the customer intimacy we offer to clients.
The primary logo has four variants:
Preference for use is as per numbering.
This area shown (as a visual ratio – based on the relative size of the larger negative space ‘loaf’ in vertical orientation) should be kept clear in all usages of the logo. Nothing may enter inside the clearspace area aside from the logo. Clearspace respects the ‘B’ created using negative space as shown. This allows the icon to be unobstructed and presented clearly amongst any other design elements.
Do not use the logo or icon to replace words or letters in text.
Do not lock up text with the logo or icon.
Do not flatten the logo!
Do not squish the logo!
Do not shear the logo!
Do not use pixelated logos!
Do not cramp the logo!
Do not overlay the logo without enough contrast!
(use the reversed version instead)
The primary icon has three variants:
Preference for use is as per numbering.
This area shown (as a visual ratio – based on the relative size of the larger negative space ‘loaf’ in vertical orientation) should be kept clear in all usages of the icon. Nothing may enter inside the clearspace area. Clearspace respects the ‘B’ created using negative space as shown. This allows the icon to be unobstructed and presented clearly amongst any other design elements.
We have provided this reference to ensure that colour reproduction is accurate and consistent between varying media.
Cool Gray 1 @ 50%
Tileable Fingerprint Pattern
Our corporate typeface is Montserrat for all print materials and web elements, and is used in its various weights as shown.
Headings generally use Semi Bold, except for headlines.
When Montserrat is not available, Arial can be used for documents created in-house – as a fallback only.
Headings should use a ratio of 1:1.1 for size: leading.
Body copy should use a ratio of 1:1.6 for size: leading.
Photography is carefully curated to represent customers in relevant contexts, with positive expressions. It is then often treated with cropping masks aligned to our ‘B’ brand motif, or overlaid with brand elements, to distinguish it from typical stock photography. Where required, colour grading is used to align with the warmth of the B+B palette.
There are three main image treatments that can be used.
Icon should be clear and simple, using a modest line weight for outlines (i.e. infilled style) and output in the brand colours.
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