CASE STUDY: Arnotts
Challenge: Optimising NPD Launches
Unravelling the complexity of people
The competitive, noisy market place is far removed from the pre launch online or group test environments.
How can detailed learnings be gained early, enabling us to modify NPD within the critical launch phase, to optimize the investment?
By ‘live’ evaluation of both the shopping and consumption experience of the new product, we gain a holistic perspective.
This brings the shoppers voice to the forefront, delivering a rich, first-hand perspective on all aspects of the launch.
Knowing what elements of the launch need modification, enables a proactive first retailer review – with solutions already in progress.
Better shopper understanding of value perceptions, consumption and usage insights provide impetus for future NPD initiatives.