Covid-19: Opportunity from upheaval
There are hundreds of Corona ‘trackers’ following changes in consumer behaviour and attitudes,
to inform the ‘WHAT’
The real question though, is ‘SO WHAT?’
What can our company/brand DO about this?
To answer this question
1. The project must be specifically designed to explore relevant opportunities and generate ideas
2. The analysis must be completed by innovation experts, trained in identifying commercial opportunities.
Our tools for success
There is no ‘one way’ to think.
Over the years, we have developed and honed a suite of proprietary tools and techniques that provide multiple entry points to each project
Our proprietary, online, depth interview and ethnography tool.
Opening up new frontiers in qualitative research, by enabling us to do things that were once impossible.
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Imagine knowing “where the market will be” in 5 years time, so you can allocate effort & resources accordingly, and plan a successful product portfolio.
This tool models the ‘ebb & flow’ within each category, via a single model that can evolve & be updated regularly.
If we want real, intuitive reactions to NPD, we need to start with stimulus that is indicative of the end result
This NPD tool reflects how people will actually experience the new product, and engages them in its development.
A holistic view of people in their consumer, shopper and user modes.
As rich and detailed in ‘why’s’ as a traditional Quantitative U&A is in what’s, where’s & how’s.
A cross-functional, co-creation approach to uncovering your organisation or brand purpose, vision, values and identity.
Engagement has become the biggest challenge to the quality of online surveys. When people don’t really care, responses quickly become superficial, overly rational, and unreliable.
A people-centric approach to the design, structure, language, look and feel of the study is essential.
To make a difference to your customers lives you need to understand them as people, not just demographics.
This is best done by telling their personal stories, summarised as persona profiles that can be easily used across the organisation.
How are your consumers really feeling? Get a finger on the pulse read on what’s going on in everyday life and how it affects your organisation.