Adding the ‘why?’ to shopper research.
Never before have we better understood ‘how, what & when’ the shopper is buying – but when it comes to ‘why’ – we are still largely left to speculate.
Shopper–Aha! was developed to overcome traditional qual methodological issues, and a long-standing client wish list. It combines the latest technology based research techniques, with a new shopper “mindset” framework, to deliver actionable outcomes.