Consumer
Empathy and understanding are the essential tools of successful business, and at the very heart of our DNA
Unravelling the complexity of people
People often seem like a complex, emotionally driven ball of decision making factors
Using the principles of consumer psychology and behavioural economics, we delight in unravelling this complexity to understand how & why people make decisions
Solving problems
There is no single best way to
frame and examine a problem.
We apply a spectrum of analysis tools chosen from decades of experience
across multiple industries
Creating opportunity
Engaging people in the development of ideas makes the difference
Ultimately, it is their behaviour that creates and defines the opportunity.
Design The Kitchen Of The Future: Electrolux
Creating a Category: Red Rock Deli
Relevant Differentiation: Handee
Deep Customer Understanding: BT Financial