CASE STUDY – WOOLWORTHS

Challenge: Unify 26 disparate categories of convenience meals, into a complete customer solution for Woolworths

WHAT MATTERS TO PEOPLE?

Convenience meals were a necessity – but customers wanted to be free from guilt.

WHAT DOES THIS MEAN?

We needed to eliminate the guilt associated with convenience & compromise.

WHAT TO DO ABOUT IT?

Eliminate ‘convenience’ from the lexicon.
Become the ‘new normal’.
Be mainstream, not niche.

Get in touch with Bread & Butter

TALK TO US

BREAD & BUTTER

Level 3, 3 Young St,
Neutral Bay
NSW 2089

CONTACT

Phone: (61) 2 9963 4600
Email: info@bbutter.com.au