CASE STUDY: MCDONALDS
Industry: Quick Service Restaurants
Challenge: Focusing on the core
Unravelling the complexity of people
Unpacking the intricate relationship between the ‘icons’ of McDonalds, with their high consumer regard and emotional connections…
and the trial and adoption of new menu items, amongst an explosion of new food choices.
Solving problems
By redefining the contribution, personality and defining characteristics of each iconic McDonalds burger, and its role on the menu.
Creating opportunities
By giving people a voice in the decisions that affect them, we create more opportunities with ‘win-win’ outcomes.
Delivering more relevant and appealing products, services and programs.