CASE STUDY – LIPTON ICED TEA

Challenge: Reimagine the future for
Lipton Iced Tea

WHAT MATTERS TO PEOPLE?

A once exciting and innovative drinks category, needed to recapture its mojo. Consumers wanted iced tea to expand in different ways, to fill gaps in their drinks repertoire

WHAT DOES THIS MEAN?

We understood not just the ‘what is’, but the ‘what should be’. Identifying how Lipton could expand iced tea
into new roles & occasions

WHAT TO DO ABOUT IT?

A reinvention of both the category,
and the Lipton brand

> New product and positioning opportunities
> New packaging directions
> New instore presentation

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BREAD & BUTTER

Level 3, 3 Young St,
Neutral Bay
NSW 2089

CONTACT

Phone: (61) 2 9963 4600
Email: info@bbutter.com.au