CASE STUDY – KIRIN

Challenge: Create a distinct and relevant campaign for Kirin, to develop its positioning within the increasingly competitive segment of Japanese imports

WHAT MATTERS TO PEOPLE?

Japan is perceived as a unique and evocative culture, with many distinct values and traits.

WHAT DOES THIS MEAN?

Choosing amongst many relevant themes upon which to build the comm’s strategy, required a deep understanding of the Australian perspective of ‘new’ vs ‘old’ Japan.

WHAT TO DO ABOUT IT?

A fresh new campaign leveraging the intrigue in Japanese ‘mastery’.

Get in touch with Bread & Butter

TALK TO US

BREAD & BUTTER

Level 3, 3 Young St,
Neutral Bay
NSW 2089

CONTACT

Phone: (61) 2 9963 4600
Email: info@bbutter.com.au