CASE STUDY – JAMES HARDIE

Challenge: James Hardie needed to understand the customer journey of those embarking on home renovation

WHAT MATTERS TO PEOPLE?

The gaps between aspiration, reality and organisation create specific emotional challenges.

WHAT DOES THIS MEAN?

Different customers respond to theses challenges in different ways – the key lies in understanding their approach to the task.

WHAT TO DO ABOUT IT?

Developed new programs to make the brand a more relevant, understanding, and valued contributor to the renovation process.

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Level 3, 3 Young St,
Neutral Bay
NSW 2089

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Phone: (61) 2 9963 4600
Email: info@bbutter.com.au