CASE STUDY: Handee
Challenge: Relevant Differentiation
Unravelling the complexity of people
In a category where private label
may be expected to thrive, brands remain both relevant & dominant.
The ‘rational’ consumer may talk about commodities, but a deeper understanding reveals their interest in quality and innovation.
Meaningful differentiation is King.
Expressed in the form of intuitive graphics to tell the story of a small but vital edge.
Through the development of a provocative ‘tongue in cheek’ creative execution, to capable of cutting through and providing effective ROI.