Industry: FMCG

Challenge: Relevant Differentiation

Unravelling the complexity of people

In a category where private label
may be expected to thrive, brands remain both relevant & dominant.

The ‘rational’ consumer may talk about commodities, but a deeper understanding reveals their interest in quality and innovation.


Solving problems

Meaningful differentiation is King.

Expressed in the form of intuitive graphics to tell the story of a small but vital edge.

Creating opportunities

Through the development of a provocative ‘tongue in cheek’  creative execution, to capable of cutting through and providing effective ROI.

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