CASE STUDY: Ferrero
Challenge: Brand Channel Range Mix
Unravelling the complexity of peopleManaging channel specific needs, the right mix of ‘new news’ versus favourites, alternative pack sizes, and hitting competitive price points – to ensure the shopper sees the ideal offer, at the right price, and within arms reach… is a cross functional challenge!
Our impulse motivations are hard to articulate, and easier to post rationalize!
Understanding the shoppers ‘in the moment’ perspectives, followed by their post purchase experiences, and underlying brand perceptions…creates a comprehensive framework to work from.
These insights around the shopping experience revealed the need for current and future range offerings.
Better solutions for competitive pack sizes, and flavours by channel were also uncovered.