CASE STUDY: Electrolux

Industry: Whitegoods

Challenge: Design the kitchen of the future

Unravelling the complexity of people

Understanding the myriad of behaviours, attitudes, and values that interact every time a meal is prepared in the home.

Along with corresponding deep insights into the role our various kitchen appliances now play.

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Solving problems

By matching the key tension points and ‘work arounds’ of the kitchen, with R&D’s plans for evolution in appliance technology.

Creating opportunities

At  two levels…
 

  1. A long list of ‘easy wins’, for the next generation of appliances
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  3. Application of emerging technologies to solving consumer pain points

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