CASE STUDY: Electrolux
Industry: Whitegoods
Challenge: Design the kitchen of the future
Unravelling the complexity of people
Understanding the myriad of behaviours, attitudes, and values that interact every time a meal is prepared in the home.
Along with corresponding deep insights into the role our various kitchen appliances now play.
Solving problems
By matching the key tension points and ‘work arounds’ of the kitchen, with R&D’s plans for evolution in appliance technology.
Creating opportunities
At two levels…
- A long list of ‘easy wins’, for the next generation of appliances
- Application of emerging technologies to solving consumer pain points