CASE STUDY: Electrolux

Industry: Whitegoods

Challenge: Design the kitchen of the future

Unravelling the complexity of people

Understanding the myriad of behaviours, attitudes, and values that interact every time a meal is prepared in the home.

Along with corresponding deep insights into the role our various kitchen appliances now play.


Solving problems

By matching the key tension points and ‘work arounds’ of the kitchen, with R&D’s plans for evolution in appliance technology.

Creating opportunities

At  two levels…

  1. A long list of ‘easy wins’, for the next generation of appliances

  3. Application of emerging technologies to solving consumer pain points

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