CASE STUDY – CSR
Challenge: Distill the complex story of a CSR home ventilation system, into an engaging proposition for the home builder & renovator
WHAT MATTERS TO PEOPLE?
People were struggling to cool their home in summer, without relying on the air-conditioner. However communicating the function and benefits of alternative ventilation systems
WHAT DOES THIS MEAN?
CSR needed a story based on familiar reference points to explain this new concept in a memorable and engaging way.
WHAT TO DO ABOUT IT?
Positioning the new product at the forefront of “air- exchange” – a clever way to recapture the benefits of traditional Australian home design, by harnessing natural airflow to cool the home.