CASE STUDY – CSR

Challenge: Distill the complex story of a CSR home ventilation system, into an engaging proposition for the home builder & renovator

WHAT MATTERS TO PEOPLE?

People were struggling to cool their home in summer, without relying on the air-conditioner. However communicating the function and benefits of alternative ventilation systems
was challenging.

WHAT DOES THIS MEAN?

CSR needed a story based on familiar reference points to explain this new concept in a memorable and engaging way.

WHAT TO DO ABOUT IT?

Positioning the new product at the forefront of “air- exchange” – a clever way to recapture the benefits of traditional Australian home design, by harnessing natural airflow to cool the home.

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Level 3, 3 Young St,
Neutral Bay
NSW 2089

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Email: info@bbutter.com.au