CASE STUDY – BEEFEATER

Challenge: Electrolux had just bought BeefEater BBQ’s and needed to plot a new way forward for the brand

WHAT MATTERS TO PEOPLE?

Australians relationship with their BBQ’s is undergoing fundamental change. This change is being driven by changes in where we live, a range of lifestyle factors and   household dynamics. What was aspirational in BBQ’s was changing at a rapid rate

WHAT DOES THIS MEAN?

The type of BBQ’s and image of BeefEater was increasingly becoming irrelevant. Both from a product and brand perspective BeefEater needed a refresh

WHAT TO DO ABOUT IT?

Focusing on a few key tension points, a new positioning and NPD approach was developed for BeefEater

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NSW 2089

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Email: info@bbutter.com.au