We grow your business by making what you do of greater value to your customers
B+B is a multidisciplinary research-based consultancy
Our approach to unlocking greater customer value
Frame
Frame the business issue through a customer lens
Understand
Understand what really matters to your customers (and importantly, what doesn’t)
Act
Identify what to do about it. Create a clear pathway that can be used across the business
We deliver a step-change in customer understanding, from thinking about your customers to thinking like your customers.
We call this Customer Intimacy
Find out moreCustomer Intimacy delivers two competitive advantages
Clearer decision making
Seeing opportunities from a customer’s point of view enables you to reimagine and anticipate what they need next
Organisational alignment
Understanding your customers intimately gets everyone on the same page, galvanising action across the organisation
B+B has experience in nine practice areas
'Why-driven' shopper research
'Why-driven' shopper research
Shopper research is often all about the ‘what’ and the ‘how’, and misses the ‘why’
Innovation that delivers real customer value
Innovation that delivers real customer value
Recognising the right ‘type’ of innovation generates greater customer-driven value
CX: Beyond the customer journey
CX: Beyond the customer journey
The ‘journey map’ is just the start of creating a distinctive, ownable CX
Opportunity-driven U&As
Opportunity driven U&As
U&As designed to delivery greater commercial outcomes
Performance-based pack research
Performance-based pack research
Packaging that performs brilliantly at the shelf, not just in research
Actionable segmentation
Actionable segmentation
Adding the ‘so what’s and ‘what to do’s to consumer and demand space segmentation
Punchy positioning and comms
Punchy positioning and comms
It’s not just your point of difference, it’s the difference it makes to people’s lives
Activating your organisation's existing knowledge
Activating your organisation's existing knowledge
Why research what you already know?
Syndicated ‘big picture’ studies
Syndicated ‘big picture’ studies
Cost-effective contextual studies on culture, lifestyle, and key customer moments
Multi-disciplinary tools
Online, purpose-built qualitative research platform
‘Big’ qual – Concurrent multi-country cross-category qualitative research studies
QualieQuant – Advanced quantitative surveys with qualitative techniques integrated
In-the-moment research specialists (ethnographic, online and video)
Co-creation workshops for NPD/innovation
Classic qualitative research
Marketing sciences – behavioural science, design thinking, change management and beyond
Our client partners
Since 1997, we have worked with some of the world’s leading brands and local emerging organisations. Several of our clients have been with B+B for many of our 25+ years.
Industry Experience
If you can eat it, drink it, shop it, wear it, use it, or experience it, you have probably seen some of our work
Food &
Beverage
Home
Care
Quick Service
Restaurants
White Goods &
Small Appliances
Personal Care
& Beauty
Primary
Producers
Retail &
Supermarkets
Building &
Property
Health &
Fitness
Finance &
Insurance
Childhood &
Aged Care
Health &
Pharmaceuticals
Our Testimonials
I have worked with B+B over a 20 year period, from across the globe. I keep coming back to them because they provide exactly what I need every time: Extensive consumer insights + clear business and brand recommendations + delivered in an engaging way + actionable.
Jemma Whiten | CMO | SolarZero, client since 2002
The B+B team are some of the best in the business. Their ability to get to the heart of the insight coupled with their solid understanding of the Australian retail landscape means they are able to make practical recommendations on turning their insights into action. They are trusted partners in our business.”
Helen Tang | GM, Consumer Led Growth and Innovation | Inghams Enterprises Pty Ltd., client since 2004
B+B are one of our most trusted research partners. The Bread + Butter team can be trusted to get to the bottom of the toughest briefs and add a lot of value in commercial recommendations and uncovering the underlying dynamics of a category. Great at Market Exploratory, Comms, NPD, Shopper and Packaging. B+B are curious and flexible and we have had great success with hybrid online/home trial projects where we can do food research in consumers’ homes.”
Insights Director FMCG
B+B are my top few go-to agency partners. Rock-solid research capabilities combined with pragmatic strategic consultancy expertise. Complete peace of mind as they are highly dependable, and I can fully trust that their work is always clear, concise yet thorough, polished and professional. They also have international capability.”
Kelly Lin | Global Director, Strategy and Insights |
The Coca-Cola Company, client since 2016
We use B+B when we have a difficult marketing problem to solve.”
Bronwyn Powell | ex-Senior Director of Marketing & Menu | McDonald’s Australia, client since 2014
B+B are one of my preferred research agency partners and have been for nearly 20 years. They always get to the heart of the marketing, business or innovation problem and deliver findings and next steps in a way that the business can immediately put into play.”
Helen Simpson | ex-Head of insights | James Hardie and Electrolux, client since 2005
B+B are an exceptional research company in the marketing and consumer space. Having worked with them for over 20 years, they have always been the leading practice experts in their field continually evolving their research approach to be the most insightful, strategic and actionable that I have come across. They take a truly holistic approach to CX development. I have highly recommended them on many occasions. They never fail to deliver outstanding value and true partnering with businesses.”
Margaret Zabel | Non-Executive Director | G8 Education, Collective Wellness Group, The Reject Shop, client since 1997
The B+B team are exceptional at uncovering insights and moments of truth for consumers and staff. They are experts at turning these insights into action orientated pathways to follow and CX opportunities.”
Natalie Henry | Head of Marketing | Police Bank, client since 2022